Tag Archive | media coverage

Tips to Maximize Your Publicity

Good advice from the Wealthy Bag Lady, Linda Hollander… 
  • Give surprising answers and new information. People love media guests who bust traditional myths and offer new insights.
  • Bring gifts for the interviewer and their team. If you have a book, this would be perfect.
  • Send a thank you right away.
  • Take a photo of you and the on-air talent
  • Put your media interviews on Social Media including YouTube.
  • Use celebrity photos, media and publicity on your web site, marketing materials, even your sponsor proposal.

Linda Hollander is the Author of  Bags to Riches and the founder of the Women’s Small Business Expo.

http://www.WealthyBagLady.com

if you would like assistance with your PR, feel free to contact me at prmatchmaker  at yahoo.com

Write a Book

Want the Best Business Card Ever?

Write a Book

Nearly every day, someone asks my advice on the best way to promote their business or themselves. I get the question at speaking engagements, at the office and, yes, sometimes at home. I don’t mind at all, because I’ve always got a good answer:

Write a book.

“A book?” some say — with obvious horror. “I’ve never written a book!”

Precisely my point. But let me back up a bit.

When I started EMSI 22 years ago, I soon realized the clients who got the attention of the media most quickly were those who’d written a book. Not just any book, mind you, but one that aligned with what they were promoting. The apple salesmen who wrote about apples were far more successful getting media coverage than those who wrote about oranges – and those who hadn’t written anything at all.

Why? Because yesterday’s business cards are today’s books. They give their authors immediate credibility, establishing them as experts in their fields. Credibility opens the door to journalists, talk show hosts, bloggers and anyone else creating content for hungry audiences. Who will they turn to as an expert source of information when a mysterious apple worm is destroying orchards? Johnny Appleseed, author of Red All Over – The Core of the Apple Industry.

There are some caveats. A poorly conceived, poorly designed, poorly written or poorly promoted book is worse than no book at all. Your book must capably and professionally represent your unique message – and you.

Not a writer? Not a problem. There are talented freelance writers and editors out there  who can help.  (Note: contact CeliaSue Hecht to discuss)…

 

 

The first step is planning, and that’s up to you whether or not you will actually do the writing.  

• Decide on your book’s main idea. The central focus will be what drives the entire project, so it must match the message you want to convey and it must excite you. If you’re bored from the get-go, you’ll likely never see your project through to the end. A great way to test ideas is by running them through these five questions:

1. What message am I enthusiastic about that I want to convey?
2. Who can benefit from it?
3. How will it help them?
4. Why am I the one bringing this idea to them?
5. How can I make my points unique and different from what has already been said on the topic?

• Pay attention to your own reactions as you test-drive your ideas. Which idea makes you smile? Which excites you creatively? Which hits the essence of what you’re about – what you enjoy, think about and create every day? It may be an idea you never even realized inspired such passion in you.

• Consider what you really want to achieve by promoting yourself or your business. Business owners obviously want to grow their business and see it flourish; some people want to build careers as speakers. But often, there’s something deeper driving us and we may not even be aware of it. Taking the time to do some soul-searching to identify your real motivation can help you clarify your message and find your book’s focus.

A real-life example: When I sat down to write Celebritize Yourself, I planned a how-to book on commonly asked publicity questions.  But, when I ran that idea through the five-question test, I had trouble with No. 5.  So, I asked myself, “What do I most enjoy about my professional life?” The answer was easy: helping people identify and value what’s unique about them and their message.  In writing a book about how to get publicity, I realized I needed to explain why everyone has an expertise that should be shared.

It’s never too late to write your book. I know it seems daunting, but remember, the first time you do anything, it’s often a challenge. Remember how hard it was wobbling down the sidewalk on your first bicycle? You may have crashed a few times, skinned your knees and bumped your head, but you got back on and kept trying.

Call on that brave 6-year-old you and start planning your book!

 

About Marsha Friedman

Marsha Friedman is a 22-year veteran of the public relations industry. She is the CEO of EMSI Public Relations (www.emsincorporated.com), a national firm that provides PR strategy and publicity services to corporations, entertainers, authors and professional firms. She also co-hosts “The News and Experts Radio Show with Alex and Marsha” on Sirius/XM Channel 131 on Saturdays at 5:00 PM EST.

13 Most Annoying Client Comments

 From a PR professionals perspective…

If you do not know why the comments below are unreasonable/insane, you do not understand the news business/cycle / media… and it would behoove you to LEARN. You could ask your PR professional to teach you, ask questions, take classes, educate yourself.

But the gist of this is that it is NOT up to PR professionals whether an article/story gets into the news / media or not no matter how hard they try or want or desire or beg. Bottom line, even if your PR professional does a Fantastic job, ultimately, the Editor/Newspaper Boss decides what goes into print. And if your PR Professional follows the RULES, does NOT send the media ads or advertorial copy disguised as news, has great contacts, and is persistent eventually their hard work will PAY OFF in lots of media coverage… AND it takes TIME, ENERGY and being in the WRITE Place at the Write Time…

Most people want to succeed, do a good job and make money, WIN WIN WIN… so STOP, LOOK, LISTEN and LEARN…

I wrote a few additional comments in parentheses…at the end of some…

http://www.72point.com/blog/our-top-13-most-annoying-client-comments

Ah clients….

They pay us the lovely money so we can’t be too mean about them…but sometimes they make us want to saw our heads off.

Here is our list of the most common, idiotic and maddening client comments we hear on a regular basis – and what we would LOVE to answer them with – if they didn’t pay us the lovely money…

1. “We really need this to make” – Oh, OK thanks for telling us because before you mentioned it, we weren’t planning on trying very hard.

2. ‘“Which papers are going to use the story?” – Um – whichever papers decide it’s OK and that they’ll use it?

3. “Do you know what the news agenda is like for June?” – Hang on a second *looks into crystal ball for updates on future murders, natural disasters etc*

4. “Sorry but the release can’t be sent unless the brand name is in the intro paragraph” – OK fine, let’s get absolutely no coverage for you whatsoever. Not any. Not even a Sun Spot.

5. “Do you guarantee coverage?” – Um, No. If you want guaranteed coverage – pay for an advert.

6. “Can you give me a reason WHY the story didn’t make?” Not unless I call every national news desk in the country and ask them directly, which will make us both look like complete tools.

7. “How many papers will the story make it into? – Hang on a second *looks deeply into crystal ball for updates on future murders, natural disasters etc*

8. “It’s what the brand people want, the story has to stay like that” – Grow a pair and tell them it’s crap – and then do your job by telling them how it’s actually going to work.

9. “Can we send the journalist a free gift to coincide with the story being distributed?” – Are you insane?  (sending a journalist a free gift/bribing an editor, is a good way to get BLACKLISTED)…

10. “Can you send this picture of the product out along with the story? –Are you COMPLETELY insane?   (NO Attachments unless reporter ASKS for one)

11. We need more information in the story about where you can buy the product? – Have you lost every single one of your marbles?  (Consider yourself LUCKY if the media prints your website link page or a phone number)

12. “We need to make sure we get page leads with this one” – Oh, OK – could you just hand me that silver wand?

13. At 4pm: “are you able to send this story out to the nationals today?” –Are you in an entirely different time zone?

http://www.aquiziam.com/quizzes/body_language_short.php

Happy New Year !

One  of the most important things for people who say they want to obtain publicity for their book or biz is knowing the who, what, where, when, why and how of pitching the media.

 

For the New Year, you might consider doing some coaching to set your New Year UP for Success.

 

You might learn a few things such as who are the best media contacts for YOU, when and how to approach them specifically and customized/personally, and what the benefits will do FOR YOU.

 

Just saying.

 

Now, I am listed as a freelance journalist on Cision (used to be Bacon’s) and every day I receive pitches from people just like you, who would like me to write about their book, product and/or service business and/or interview them.  Many of the pitches, too many, even from PR companies, unfortunately miss the mark.

 

Here’s an example, from a CEO who has an interesting product. And her pitch was for the upcoming New Year’s EVE holiday. I bought her pitch and immediately responded to the pitch (within half an hour). Too bad she was NOT at all READY nor prepared to receive a YES, all systems are GO. She wrote back to me saying that since her staff was gone for the holidays, she would have to send me a sample of the product AFTER the New Year. Anybody see the Problem here? Instead of OVERNIGHTING the product to me, she LOST out on an opportunity to get her product written about BEFORE New Year’s Eve. No PR, no sales.  If she sells her product to me via a pitch and then DOES NOT DELIVER, how does that bode for her customers and her business? Not good news.

 

If/when you send out press releases and/or pitches to the media, bloggers, reporters, editors and so on, BE PREPARED and READY TO GO. Otherwise, you are spinning your wheels and wasting people’s time. And busy bloggers, reporters and editors DO NOT like having their time wasted.

 

Just saying.

 

Call or email me if you’d like to do some PR coaching to Set UP your New Year for Success.  Good reasons to Celebrate.

 

 

 

Media shy or Media magnet?

You don’t have to be a Big Star, famous celebrity, politician, singer or movie actor/actress to garner interviews in local or national newspapers, magazines, or blogs and other online publications. If you are an author or business owner who simply would like the media to give you a bit of attention, do a book or product review, quote you in a story or article they’re working on or perhaps have an editor publish your opinion or article in their publication, then read on about how to accomplish this daunting feat.

Some people approach obtaining media attention as if there is something magical, mysterious and/or weird about it (and therefore, there is NOTHING for them to do or learn or educate themselves about). Others shy away from all mention of their name in public. And some folks are hams who are greedy hogs who eat up all the media attention they can get. Most people fall somewhere in between these extremes.

If your business or book could use a boost from some exposure, then here are some tips on how to get the job done without too much muss and fuss.

Fundamentals

Do you have a website? Is your website media friendly? Does your website have your contact info easily portrayed on every page (email, cell and other phone numbers)? Is there a media coverage/press page where you feature press releases, articles, and/or clippings of coverage that you’ve already received?

Are you able to write a press release that gets published?

A press release requires a certain format. A catchy headline. The first paragraph should offer the Who, What, Where, How and Why of the story… a few good quotes, startling statistics, and/or a counterintuitive question to start the conversation.

Imagine that you are at a party and want to talk to a reporter/editor. How do you begin? What might you say to capture their attention? Are you bragging, begging or boring? Is your elevator speech a whodunit, leaves a lasting impression and/or funny but succinct? Can you start with a funny quote or startling statistic? Do you think anyone would want to know more or are you so full of your own jargon that you can hardly talk to regular humans?  Is your  subject matter appropriate for the person you are speaking with or is it old, out of date and who cares?

More about writing press releases

http://ezinearticles.com/?Youve-Got-the-Power-to-Write-Press-Releases-that-Get-Published&id=977808

Do you know how and who to pitch your story to the media?

Is your pitch perfect or fatally flawed? Pitching the media your story is not a slam dunk. It requires research, a newsworthy relevant story, and excellent communication skills.  Have you got what it takes?

https://sites.google.com/site/celiasueink/do-you-have-perfect-pitch

Do you know the process?

1. Write a WOW of a press release/pitch

2. Research who to send it to (compile a list) and when

3. Individualize/customize the press release/pitch

4. Send out your press release/pitch

5. Follow up follow up follow up

6. Results… publish on your website and send to other clients, friends, family, associates

If not, revise, edit and review and start the process again…

7. Create a regular, ongoing, scheduled time of the day, week or month for pitching the media.  Media Coverage accrues over time…

And once you get the Media Coverage, what you DO WITH IT, COUNTS… here’s Brian Tracy on this very important subject:

http://www.briantracy.com/blog/general/how-to-get-on-tv-understanding-direct-media-media/utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+BrianTracysBlog+%28Brian+Tracy%27s+Blog%29

 

Getting to know you… Getting to know all about you… Getting to like you… Getting to hope you like me… you are precisely my cup of tea !

when should you answer a reporter’s call?

http://www.mrmediatraining.com/index.php/2010/08/25/whats-your-deadline/