Tag Archive | clients

20 questions

Dear PR folks… before you send me or other reporters, editors, bloggers your press release(s), answer these questions honestly…

1. Have you ever read anything that the reporter, editor or blogger has written?  If so, have they ever written anything about the topic/subject of your press release?

2. Is this breaking news, a really interesting story or something your client wants to tell others and you don’t have the nerve or knowledge or expertise to tell them that this is not newsworthy?

3.  Do you know if your client’s competitors have written on this topic ? If so, what angle did they take on it?  If not, why not?

4. Is the copy longer than 300-400 words? Can you make it shorter?

5. Are there any typos, grammatical or spelling errors?

6. Have you fact-checked all statistics and confirmed quotes?

7. Do you know how the reporter, editor or blogger prefers to be pitched?  Are you following their preferences?

8. Have you personalized the story/pitch to each reporter, editor or blogger?

9. Do you follow the reporter, editor or blogger on Twitter and know what they like to discuss so you can pitch them intelligently?

10. Is your pitch a sales pitch, advertising or news?  Do you know the difference?

11. Is the reporter, editor or blogger male or female?  Does that matter in how you approach them?

12. Have you included a phone number with your pitch in case the reporter, editor or blogger wants to talk to you?

13. Are you sending attachments with the press release?

14. Do you follow-up with the press release with numerous emails and phone calls?

15. Are the links accessible without having to register or subscribe to a website?

16. How is your timing?  Do you know the reporter, editor or blogger’s deadline?

17. Does your press release/pitch have an intriguing title/subject matter ?

18. Can you sum up the pitch/story message in ONE sentence/ or 30 seconds?

19. Is your message controversial, timely and/or a different take on a subject and adds to the topic/subject?

20. What is your client’s expertise about this topic?

doing what writers do

if you are ever stuck for an idea of what to write, do as other professionals do… we all have to get our muse on and sometimes we borrow, get inspired by others, and create from scratch and let the words flow… write on…

I would add to this list and say you can pray/meditate and ask for guidance / assistance as well as you can interview customers/clients. If you are writing about your business, decide the topic and then see who might be a good match to spread the good word about your business. I have MUCH more to say about this, give me a jingle and let’s chat about it.

Talk to friends, relatives as well as strangers including those you “know” on twitter and/or facebook, people have amazing stories that you can write about when you ask. Put the word out that you are looking for people to interview about a certain topic. And join a group, business and/or hobby, take a class, go to meetings, ride a bike, get a pet. The more people you know and the more interests you have, the more you get involved in life, the more you have to write about.

I could write 100 blogs about various topics (don’t have time) but I am interested in poetry, chocolate, books, movies, healthy food, health tips, animals besides the lovely dog I write my other blog about such as dolphins, peacocks, and sustainable living, eco friendly topics, alternative energy, homes, money, romantic travel, business travel, beaches and so much more.

Take a topic someone else wrote about and MAKE IT YOUR OWN.

S T R E T C H your horizons.   G R O W…

arouse your creativity…here are 201 ways

http://www.stumbleupon.com/su/46PPzF/writetodone.com/2010/06/28/201-ways-to-arouse-your-creativity/

and/or hire a writer/editor to do the heavy lifting for you. Call me.