If you are an author of a book about dogs/cats, a small business owner with an office pet, an animal groomer, dog walker, pet sitter, or a blogger or writer who focuses on the pet market, your dog/cat can have their own business card… pass these out at networking events, meetings, conferences, book signings and watch people smile. Better yet, they will remember you as the person with the animal business card. (My dog also has her own driver’s license)… marketing and PR is all about being creative and standing out in fun and memorable ways). Woof woof woof !!!
Dear PR folks… before you send me or other reporters, editors, bloggers your press release(s), answer these questions honestly…
1. Have you ever read anything that the reporter, editor or blogger has written? If so, have they ever written anything about the topic/subject of your press release?
2. Is this breaking news, a really interesting story or something your client wants to tell others and you don’t have the nerve or knowledge or expertise to tell them that this is not newsworthy?
3. Do you know if your client’s competitors have written on this topic ? If so, what angle did they take on it? If not, why not?
4. Is the copy longer than 300-400 words? Can you make it shorter?
5. Are there any typos, grammatical or spelling errors?
6. Have you fact-checked all statistics and confirmed quotes?
7. Do you know how the reporter, editor or blogger prefers to be pitched? Are you following their preferences?
8. Have you personalized the story/pitch to each reporter, editor or blogger?
9. Do you follow the reporter, editor or blogger on Twitter and know what they like to discuss so you can pitch them intelligently?
10. Is your pitch a sales pitch, advertising or news? Do you know the difference?
11. Is the reporter, editor or blogger male or female? Does that matter in how you approach them?
12. Have you included a phone number with your pitch in case the reporter, editor or blogger wants to talk to you?
13. Are you sending attachments with the press release?
14. Do you follow-up with the press release with numerous emails and phone calls?
15. Are the links accessible without having to register or subscribe to a website?
16. How is your timing? Do you know the reporter, editor or blogger’s deadline?
17. Does your press release/pitch have an intriguing title/subject matter ?
18. Can you sum up the pitch/story message in ONE sentence/ or 30 seconds?
19. Is your message controversial, timely and/or a different take on a subject and adds to the topic/subject?
20. What is your client’s expertise about this topic?
- Give surprising answers and new information. People love media guests who bust traditional myths and offer new insights.
- Bring gifts for the interviewer and their team. If you have a book, this would be perfect.
- Send a thank you right away.
- Take a photo of you and the on-air talent
- Put your media interviews on Social Media including YouTube.
- Use celebrity photos, media and publicity on your web site, marketing materials, even your sponsor proposal.
Linda Hollander is the Author of Bags to Riches and the founder of the Women’s Small Business Expo.
if you would like assistance with your PR, feel free to contact me at prmatchmaker at yahoo.com
There has been a clash of ideologies called the Mommy Wars between stay at home moms and working women all over the media and social media. ALL women are working, for pay or not is the elephant in the room, oft not stated. Ann Romney has many perks including staff to help with her duties as a stay at home mom. She does not receive a traditional paycheck. But lives a life of privilege most American women and mothers do not. It is disingenious for the Romneys to pretend that she is a typical stay at home mom. She is not.
What is also missing from the conversation in most of the media,liberal and conservative, is a discussion about the economic realities of women, both stay at home moms and working outside the home women. The two articles below give excellent facts, figures and info about how important women’s work is to our economy. And how women’s reproductive freedom factors into the mix. Without a woman being able to determine her own destiny and control her own body, there is NO choice NO freedom. And this impacts everyone.
If the GOP think being a mother is hard work, then why do they not want to pay mothers (some think equal pay is even a nuisance and should be repealed)…
“United States is the only remaining industrialized nation that doesn’t require at least some employers to offer a paid maternity leave.”
for all too many families, if mom didn’t bring home the bacon, there wouldn’t be any food on the table.
“Why do women who contribute by producing the whole workforce have to plead for maternity leave that would allow them to recuperate from childbirth, get to know their children and their children to know them, and feed babies the best possible food?
Why are such basic and humane demands so controversial?”
Double standard? Romney wants poor mothers to work outside home, yet his own wife stayed home and never worked outside home (see below). Welfare to work has NOT worked, too much bureaucracy has caused mothers to do whatever it takes to feed their kids including steal and stay with abusers
“The fact that the welfare rolls have risen less than 10 percent since December 2007 while food stamp use has soared by 40 percent—an amazing one in eight Americans now uses them—suggests that welfare isn’t reaching poor families: either women who apply are being turned away, or the programs are so minimal, or so onerous, that people aren’t signing up. How do they manage? Sharon Hays, author of Flat Broke With Children: Women in the Age of Welfare Reform, writes in an e-mail, “They get by in the same way the poor of New Orleans and Haiti are getting by, by cobbling together every available source of aid and support, and then trying to learn how to adjust to constant suffering and insecurity. Increasing rates of domestic violence are just one hidden story here.” And what about women who have reached their state’s time limit—two years, three years, five years—and can’t get welfare for the rest of their lives? Jane Collins, the author, with Victoria Mayer, of Both Hands Tied: Welfare Reform and the Race to the Bottom of the Low-Wage Labor Market, writes, “In Wisconsin, most people who have used up their time limits are simply out of luck.”
“Let’s pretend that Ann Romney is, like the 143 million other women in the country, not the wife of a multimillionaire Mormon Bishop and talk about her unpaid work as a stay-at-home mom. According to the Wall Street Journal, an average housewife would make $138,095 if she were paid for her labor (that is what she would have to pay someone else). Ann Romney is not your average housewife, but, let’s go with it. Ann Romney’s lost wages for 30 years of providing 24 hour unpaid childcare for her husband, running a household, nursing sick children, being a chauffeur, food shopping, cooking, being executive assistant to six boys and men and other assorted duties is $4,142,850. She also did this, graciously, while struggling with major illness. Ann Romney, like all “non-working” mothers, is not financially compensated for her labor. (She is however, also like other married women who work, taxed for her efforts.)…
“…INCREASED ECONOMIC ACTIVITY. Women’s ability to plan and manage their pregnancies — with or without men — spurs economic growth. This is true all over the world. Countries with high gender equity indices usually have stronger economies because they understand the value of the human capital that women represent. As noted here, “In mature economies, attitudes toward gender equality and the actual possibilities for combining parenthood with gainful employment are decisive. Countries governed by traditional male-dominant attitudes run the risk of long-term economic stagnation.”
More than 50 percent of children born to women under 30 are born to single mothers.
According to the Bureau of Labor Statistics, mothers works fewer hours, have to work part time more and cannot take on overtime.
Fully 55 percent of stay at home moms would like to work, for pay, out of the home.
“…The majority of men supporting children “by themselves” are in married relationships and have a spouse working to care for the children which adds tens of thousands of unearned income to the household. The majority of women supporting children by themselves are single and have no one contributing unearned income to the household, providing free childcare, and other types of stay-at-home services. However, the women are making only .77 cents to each $1 a man earns. They can’t afford to hire it either. Tell me again who needs to be making more to support their families – the men or the women?”
”The United States is one of only four countries in the world that doesn’t ensure new mothers can afford to stay home even for the briefest of times after they have a baby. Not surprisingly, millions of American mothers who’ve given birth go back to work before the six weeks needed just for healing. The majority of new mothers return before 12 weeks.”
“IF Mrs. Romney does move into the White House next January, she will be the only First Lady born in the 20th century to have “never worked a day” in her life, as Rosen perhaps clumsily put it.The last unemployed first lady was Mamie Eisenhower, born in 1896 and married to Ike at 19—the same age Ann was when she married Mitt. That makes Mrs. Romney as dubious an expert on the economic concerns of women as Mamie, an Army wife who moved 28 times, lived in a hotel during World War II, and played canasta and the electric organ.”
The GOP don’t hate women… they just do not like sex. it should be called the GOP #waronsex
did God create sex and women? oh yeah, they are obsessed with other people’s sins, so much for casting out those boulders in your own eyes before casting stones at others, hmmm, maybe if they spent half the time, energy and money on their OWN sins but what the heck… the truth is much stranger than fiction…
“…when one compares sexual attitudes in the United States to sexual attitudes in Western Europe, it becomes evident that there is a strong correlation between social conservatism and higher rates of teen pregnancy, abortion and sexually transmitted diseases…”
the GOP are just plain anti-sex… check out the links below if you don’t believe me…
(and remember how the GOP got elected because they were going to create JOBS???)
Instead they created 944 proposals limiting women’s rights in 2012. a DOZEN A DAY.
What female voters have learned from the recent debacles over contraception coverage and Planned Parenthood’s funding is not just that Republicans have serious problems with female sexuality, but also that they don’t care if women have economically stable lives with affordable health care. We can make the leap from there to realizing they probably don’t care if we have good jobs, either.
the GOP oppose:
the GOP are all for the the sanctity of PRE-born human life but once the fetus becomes an actual person, well, that is another story altogether… they let babies and children and mothers starve, because once the fetus is BORN they have NO value nor rights nor sanctity????
Arizona lawmakers gave final passage to three anti-abortion bills Tuesday afternoon, including one that declares pregnancies in the state begin two weeks before conception…
Life begins before sex has happened in AZ
health care for women
women pay MORE for health care, live longer and make LESS money but hey who cares?
war on women voting
kids learning about sex in school (sex education)
teacher gets fired for becoming pregnant
hand holding, kissing and Gateway Sexual activities
married couples should abstain from sexual activities
don’t hold men accountable for their part in having sex and babies
when kids learn about sex and people abstain, unwanted pregnancies happen and abortions ensue… and poor people need government financial assistance… and they are against gay marriage so the GOP has got it ALL covered, no to everything including REALITY…
teenage sex statistics
equal pay for working women
The (Romney) campaign also did not have an immediate answer to whether Romney supported the Lilly Ledbetter Fair Pay Act, the first piece of legislation signed by President Obama, which makes it easier for women to file pay-discrimination lawsuits. After the Obama campaign put out a statement from Ledbetter herself saying she was “shocked and disappointed” by the ambiguity…
just because these rich white guys with secret urges are afraid of their sexual feelings, they want to screw everyone else and make US pay and are wasting TAXPAYER’s money on ALL of these unnecessary bills and unwanted babies that are the direct result of their policies.
Maybe if they started having sex, they’d be happier, more forgiving, compassionate, have a heart, and LEAVE everyone else alone
Piff and his colleagues found that wealthier people are more likely to agree with statements that greed is justified, beneficial, and morally defensible. These attitudes ended up predicting participants’ likelihood of engaging in unethical behavior…
…Those who hold most of the power in this country, political and otherwise, tend to come from privileged backgrounds. If social class influences how much we care about others, then the most powerful among us may be the least likely to make decisions that help the needy and the poor. They may also be the most likely to engage in unethical behavior…
oh well, rich people lie, cheat, steal and have no compassion for others
From a PR professionals perspective…
If you do not know why the comments below are unreasonable/insane, you do not understand the news business/cycle / media… and it would behoove you to LEARN. You could ask your PR professional to teach you, ask questions, take classes, educate yourself.
But the gist of this is that it is NOT up to PR professionals whether an article/story gets into the news / media or not no matter how hard they try or want or desire or beg. Bottom line, even if your PR professional does a Fantastic job, ultimately, the Editor/Newspaper Boss decides what goes into print. And if your PR Professional follows the RULES, does NOT send the media ads or advertorial copy disguised as news, has great contacts, and is persistent eventually their hard work will PAY OFF in lots of media coverage… AND it takes TIME, ENERGY and being in the WRITE Place at the Write Time…
Most people want to succeed, do a good job and make money, WIN WIN WIN… so STOP, LOOK, LISTEN and LEARN…
I wrote a few additional comments in parentheses…at the end of some…
They pay us the lovely money so we can’t be too mean about them…but sometimes they make us want to saw our heads off.
Here is our list of the most common, idiotic and maddening client comments we hear on a regular basis – and what we would LOVE to answer them with – if they didn’t pay us the lovely money…
1. “We really need this to make” – Oh, OK thanks for telling us because before you mentioned it, we weren’t planning on trying very hard.
2. ‘“Which papers are going to use the story?” – Um – whichever papers decide it’s OK and that they’ll use it?
3. “Do you know what the news agenda is like for June?” – Hang on a second *looks into crystal ball for updates on future murders, natural disasters etc*
4. “Sorry but the release can’t be sent unless the brand name is in the intro paragraph” – OK fine, let’s get absolutely no coverage for you whatsoever. Not any. Not even a Sun Spot.
5. “Do you guarantee coverage?” – Um, No. If you want guaranteed coverage – pay for an advert.
6. “Can you give me a reason WHY the story didn’t make?” Not unless I call every national news desk in the country and ask them directly, which will make us both look like complete tools.
7. “How many papers will the story make it into? – Hang on a second *looks deeply into crystal ball for updates on future murders, natural disasters etc*
8. “It’s what the brand people want, the story has to stay like that” – Grow a pair and tell them it’s crap – and then do your job by telling them how it’s actually going to work.
9. “Can we send the journalist a free gift to coincide with the story being distributed?” – Are you insane? (sending a journalist a free gift/bribing an editor, is a good way to get BLACKLISTED)…
10. “Can you send this picture of the product out along with the story? –Are you COMPLETELY insane? (NO Attachments unless reporter ASKS for one)
11. We need more information in the story about where you can buy the product? – Have you lost every single one of your marbles? (Consider yourself LUCKY if the media prints your website link page or a phone number)
12. “We need to make sure we get page leads with this one” – Oh, OK – could you just hand me that silver wand?
13. At 4pm: “are you able to send this story out to the nationals today?” –Are you in an entirely different time zone?