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gifts for writers

well, run, don’t walk, get yourself a copy of APE!!!!  before you start going bananas, check it out…

http://amzn.to/APEtheBook

ref=sib_dp_kd

Love the ebook, APE. as a writer, editor, publicist, who has written books, edited other people’s books and memoirs as well as promoted best-selling authors books, it made me laugh, giggle, and smirk… Guy Kawasaki speaks in REAL plain everyday language talk… and gives the REAL down and dirty tips of the who, what, where and how of self-publishing… includes the challenges of traditional publishing… and provides real life examples of how to be successful and do the future NOW.

Too many people want to write a book and have unrealistic expectations. As Guy talks about, a lot of people want to write for the wrong reasons, fame, money, and to impress others. But these reasons do not a best seller make. It is also a BIG DREAM of SOMEDAY, the day between Sunday and Monday and it never arrives. Either they do not finish the manuscript, try to take easy shortcuts, end up getting discouraged by agents and traditional publishers, eventually use a vanity publisher, or give up altogether.

I love that he included a link to the youtube video So you want to write a novel and all of the other live links.

Authors must be entrepreneurs and publishers as well as good writers. Having something to say is vitally important along with multi-tasking, wearing a number of different hats, juggling a bunch of balls in the air all at the same time.

It is always best to learn from someone who has been there and done it and made it and Guy Kawasaki makes it doable with 1,2,3 steps pointing the way home.

As Kawasaki says:

“The relationship between author and publicist is usually the most contentious one in publishing because no author has been happy
with his publicist in the history of mankind. (No publicist has been happy with her author in the history of mankind either, though!e relationship between author and publicist is usually the most contentious one in publishing because no author has been happy
with his publicist in the history of mankind. (No publicist has been happy with her author in the history of mankind either, though.”

So if you are not going to be happy with your publicist, publisher or agent, you may as well get over yourself and be all three (or more) and become a whole human in the process. (Transformation of the soul of a writer after writing a book)… shhhhh…

http://terribleminds.com/ramble/2012/12/11/25-gifts-for-writers/

 

Pet projects

If you are an author of a book about dogs/cats, a small business owner with an office pet, an animal groomer, dog walker, pet sitter, or a blogger or writer who focuses on the pet market, your dog/cat can have their own business card… pass these out at networking events, meetings, conferences, book signings and watch people smile. Better yet, they will remember you as the person with the animal business card.  (My dog also has her own driver’s license)… marketing and PR is all about being creative and standing out in fun and memorable ways).   Woof woof woof !!!

writing a fairy tale

magical and inspirational… can be used to write fiction, a press release, article or a book (children’s, romantic fiction and more)… check it out…

enjoy the journey…

http://www.upworthy.com/imagine-the-best-time-of-your-life-if-youre-not-imagining-right-now-watch-this-v?c=utw1

I especially like the way he changed the ant and grasshopper fable.

http://www.squidoo.com/how-to-write-a-fairy-tale

1. I added another character: Spider, who’s role is only minor one and many other animals with even less important roles. We’ll meet them later.

2. I expanded setting with a tiny twist: this time Ant comes to Grasshopper. You see, she is concerned about her neighbor. We don’t know if she came to her place to offer a help or to mock her misery, but we also can’t accuse her of cruelty as we can in Aesop’s version.

3. As you have already noticed, I didn’t change the basic plot. I definitely want people to know where the idea came from and how I used it to make something new, useful and hopefully beautiful.

4. This time Ant is on a mission. As I said, we don’t know why she came to the Grasshopper, but she is the one who goes out.

5. Now the Spider enters as a helper. He, not the Grasshopper, opened Grasshopper’s door. That’s it. I said it is a minor role. But Ant is shocked and listeners are all ears. This is what a storyteller wants. To be heard!

6. We don’t have one on one confrontation here, instead of that Ant is confronted with great discovery: Grasshopper’s home is really a concert hall where she performs her music to wide audience. She is not hungry at all. She is even selling tickets for her performances!

7. Happy ending for everybody: Grasshopper is still enjoying playing her music, all other animals are enjoying listening to her music.

And if you insist on the moral: Everybody has his own way to happiness!

http://www.squidoo.com/story_telling

Journey to author

Famous writers journey to becoming authors… JK Rowling

JK Rowling was on welfare for two years while she wrote Harry Potter. Now she feels appreciative of the government and gives back to her country. She stays and pays because she feels she owes her country for her success.

http://www.thedailyshow.com/watch/mon-october-15-2012/exclusive—j-k–rowling-extended-interview-pt–1

http://www.thedailyshow.com/watch/mon-october-15-2012/exclusive—j-k–rowling-extended-interview-pt–2

Though the seeds of Harry had been sown as early as 1990, Rowling didn’t put all of the pieces together and start writing in earnest until the mid-1990s when she was living in Edinburgh, Scotland, raising her daughter, Jessica, alone. Not able to afford even a used typewriter — let alone a computer — Rowling wrote the earliest drafts of Harry Potter and the Sorcerer’s Stone in longhand. “I knew I wanted to get published. And, in truth, writing novels is something you have to believe in to keep going. It’s a fairly thankless job when no one is paying you to do it. And you don’t really know if it’s ever going to get into the bookshops so I really did believe in it. But I was also very realistic. I knew the odds were not on my side because, an unknown author, you know? It’s tough. It’s tough the first time to get published, so I persevered. I loved writing it and I felt that I just had to try.”

http://januarymagazine.com/profiles/jkrowling.html

Between June 2007 and June 2008, Harry Potter author J.K. Rowling banked an astonishing $300 million, easily making her the wealthiest writer on the planet. There have been whispers that Rowling is a sweet $50 million richer than the Queen of England, although Rowling has denied the claim.

The Casual Vacancy. Read the full article: http://www.guardian.co.uk/books/2012/sep/22/jk-rowling-book-casual-vacancy

http://www.jkrowling.com/en_GB/

 

Second place on the list goes to prolific author James Patterson who brought in a paltry $50 million for his efforts. Patterson’s new book, Cross Country, part of his wildly successful Alex Cross thriller series, is set for release on November 17th.

Fright meister Stephen King takes third place with a respectable $45 million. King is breaking new ground with his upcoming release, Just After Sunset: one of the book’s short stories, “N,” has been turned into a 25 episode digi-drama. Find out more and watch the episodes HERE.

Tom Clancy, best-selling espionage and military science writer, is in fourth place with $35 million this past year.

romance novelist Danielle Steele with $30 million.

rich authors include Nicholas Sparks, Janet Evanovich, John Grisham, Dean Koontz, and Ken Follet

http://www.examiner.com/article/the-world-s-five-richest-authors-and-i-think-we-all-know-who-s-sitting-pretty-the-top-spot

Nearly every author is a mystery or thriller writer, most of whom got their first book published in the last couple years. Not only would I have liked to see some non-fiction writers tell their story (surely non-fiction writers struggle with finding a publisher), but I would’ve liked to have seen authors from other English-speaking countries (is the process the same as in the US?) and from other fields of fiction; as well as stories from authors who have been published for more than a year or two…

http://www.amazon.com/How-Got-Published-Famous-Authors/dp/1582975108

Creative Facebook, blog and Twitter headers

Social media…been creating Facebook timeline headers, wordpress blog and Twitter headers…

here are a few examples:

 

 

Individual professionals, authors and business owners/companies can STAND OUT and speak to their customers and media with a combo of creative, fun, and personal images and words.

if you wanted to hire a dog trainer, pet sitter, dog walker, vet or canine rehab person, wouldn’t this catch your attention?

Risky business: tips to starting a biz

Millions of people say they want to start a business. Some go ahead and do it. Others are all talk and no action. Why? Starting a business after you’ve been an employee all of your life can seem very scary. Fulfilling your dream can be thrilling, exciting and seem death defying. In this economy, many people have felt that they did not have a choice. Start a business or be permanently unemployed.

Below are some tips on how to take a few baby steps and maybe even get your baby business off the ground.

Risk-Averse Entrepreneur’s Guide to Startup Success

7 steps on how to launch a business…

“If you decide to go for it and start a business, be committed to it. If you’re not passionate about what you’re trying to do, you probably won’t stick out the inevitable bumps in the road.”

http://www.entrepreneur.com/blog/223215

Benefits of business: Tax write-offs

http://www.ehow.com/list_6747730_things-taxes-starting-new-business.html

Top Five Reasons To Establish Business Credit and Separate Personal From Business Credit
Even in these tough economic times establishing business credit can increase the chances that your business will stay afloat and help you beat the odds.

http://www.smallbusinessbrief.com/articles/creditmoney/002150.html

1000 Ways to Start a Business with $1,000 or Less

18. Create a newsletter that educates others

19. Create a Social Media following on Facebook, LinkedIn, Twitter, YouTube, Tumblr, Digg, Reddit, Pinterest or elsewhere

(Note: Crucial to building a network of potential and actual customers/clients and getting the word out about your business)

45. Turn your job into a business. If you have a job now, see how you can turn your job skills into a business. If you keep the accounts accurate for your employer, you could start hiring your accounting and financial consulting services to other businesses in the area.

53. Decorate homes for the holidays. Everyone wants to have a pretty home for the holidays – lend a hand and earn some extra money doing it.

54. Decorate yards for special occasions such as birthdays and anniversaries.

55. Start a dog walker, pet sitter, pooper scooper business (Only if you love dogs!)

56. Start a Renovation Company. Are you an auto mechanic or computer geek? Then you probably have all the skills necessary to buy and sell used and renovated cars or computers.

57. Start a tutoring business! Teach another language, musical instrument, computer, cooking, chemistry, whatever you have to offer.

58. Start a massage business

59. Start an aromatherapy business

60. Start an intuitive counseling business

Note: Thanks to CeliaSue Hecht for contributing ideas #53-60. Learn more from her and email to get her E-Guide to getting cold hard cash in your wallet  

http://www.squidoo.com/1000-ways-to-start-a-business-with-1-000-or-less

How to use social media to promote your events 

http://www.slideshare.net/crainssocial/use-social-media-to-promote-your-events

If you want to learn how to create Buzz about your Book, Events, Business, give me a ring at 702-225-8206.

Write a Book

Want the Best Business Card Ever?

Write a Book

Nearly every day, someone asks my advice on the best way to promote their business or themselves. I get the question at speaking engagements, at the office and, yes, sometimes at home. I don’t mind at all, because I’ve always got a good answer:

Write a book.

“A book?” some say — with obvious horror. “I’ve never written a book!”

Precisely my point. But let me back up a bit.

When I started EMSI 22 years ago, I soon realized the clients who got the attention of the media most quickly were those who’d written a book. Not just any book, mind you, but one that aligned with what they were promoting. The apple salesmen who wrote about apples were far more successful getting media coverage than those who wrote about oranges – and those who hadn’t written anything at all.

Why? Because yesterday’s business cards are today’s books. They give their authors immediate credibility, establishing them as experts in their fields. Credibility opens the door to journalists, talk show hosts, bloggers and anyone else creating content for hungry audiences. Who will they turn to as an expert source of information when a mysterious apple worm is destroying orchards? Johnny Appleseed, author of Red All Over – The Core of the Apple Industry.

There are some caveats. A poorly conceived, poorly designed, poorly written or poorly promoted book is worse than no book at all. Your book must capably and professionally represent your unique message – and you.

Not a writer? Not a problem. There are talented freelance writers and editors out there  who can help.  (Note: contact CeliaSue Hecht to discuss)…

 

 

The first step is planning, and that’s up to you whether or not you will actually do the writing.  

• Decide on your book’s main idea. The central focus will be what drives the entire project, so it must match the message you want to convey and it must excite you. If you’re bored from the get-go, you’ll likely never see your project through to the end. A great way to test ideas is by running them through these five questions:

1. What message am I enthusiastic about that I want to convey?
2. Who can benefit from it?
3. How will it help them?
4. Why am I the one bringing this idea to them?
5. How can I make my points unique and different from what has already been said on the topic?

• Pay attention to your own reactions as you test-drive your ideas. Which idea makes you smile? Which excites you creatively? Which hits the essence of what you’re about – what you enjoy, think about and create every day? It may be an idea you never even realized inspired such passion in you.

• Consider what you really want to achieve by promoting yourself or your business. Business owners obviously want to grow their business and see it flourish; some people want to build careers as speakers. But often, there’s something deeper driving us and we may not even be aware of it. Taking the time to do some soul-searching to identify your real motivation can help you clarify your message and find your book’s focus.

A real-life example: When I sat down to write Celebritize Yourself, I planned a how-to book on commonly asked publicity questions.  But, when I ran that idea through the five-question test, I had trouble with No. 5.  So, I asked myself, “What do I most enjoy about my professional life?” The answer was easy: helping people identify and value what’s unique about them and their message.  In writing a book about how to get publicity, I realized I needed to explain why everyone has an expertise that should be shared.

It’s never too late to write your book. I know it seems daunting, but remember, the first time you do anything, it’s often a challenge. Remember how hard it was wobbling down the sidewalk on your first bicycle? You may have crashed a few times, skinned your knees and bumped your head, but you got back on and kept trying.

Call on that brave 6-year-old you and start planning your book!

 

About Marsha Friedman

Marsha Friedman is a 22-year veteran of the public relations industry. She is the CEO of EMSI Public Relations (www.emsincorporated.com), a national firm that provides PR strategy and publicity services to corporations, entertainers, authors and professional firms. She also co-hosts “The News and Experts Radio Show with Alex and Marsha” on Sirius/XM Channel 131 on Saturdays at 5:00 PM EST.

A Book Guardian Angel…

Let a Book Guardian Angel assist you in Getting Published NOW

The Power is in YOUR Hands…

Definition of Author:

An originator or creator or initiator…

To assume responsibility for the content of (a published text).

GET PUBLISHED NOW

* Obtain a Literary Agent and/or Traditional Publisher OR Self-Publish

* Write like a Professional Writer

* Become published while promoting your business 

CeliaSue Hecht, the book guardian angel, is a Journalist with a special interest in Angel to Zen topics including pets (shaggy dog tales), fairy tales, healing tales and chocolate. Her work has been featured in 40+ publications (newspapers & magazines).  She has interviewed, promoted and worked with celebrities and best-selling authors such as John Robbins, Debbie Reynolds, Dr. Patch Adams, Dr. Wayne Dyer, Dr. Jacob Teitelbaum, and others. Has co-authored five romantic travel guides and one e-dog travel guide. She has also led seminars and workshops in the US and Europe. 

Free consultation… 702-225-8206

gobble up these turkeys

there are badly written press releases and there are worse than bad, here are 25 turkeys … press releases my dog would not even eat up… would not touch with a 10 foot pole… (and she will eat anything and everything)…

Here are seven reasons why these news releases fail:

  • No news – totally lacking in “news” value for readers or audiences.
  • Headline sucks – without a great headline, your news release is headed to the waste basket fast.
  • Crammed with corporate-speak – your CEO may like his quote but if it sounds silly, it is!
  • Filled with marketing-speak – a news release is not a marketing brochure.
  • Poorly written, badly edited, terrible grammar – remember, you’re pitching people who write and deliver news for a living.
  • Loaded with techno-babble – geek-speak reeks.
  • Did I mention “no news?”

http://www.theprcoach.com/bad-news-releases-25-press-release-turkeys/

This one features a too long first sentence and the headline is blah blah blah… if you do not know what a Target of Opportunity is you are gone. This book is supposed to be Action Packed Thriller… So write the Press Release the same way, with SHORT exciting sentences, duh…  Plus, this PR person sent me eight other press releases all in the same day. Don’t email blast me all of your press releases no matter the subject matter. Consider what the reporter/editor writes about. Otherwise, BIG FAT WASTE OF TIME. I’d NEVER read a book like this nor write a review of one. And the other releases range in subject matter from Uncle Al Capone to small business tips, Big Medicine and Family Court and party planning. Hello, is anybody discerning?  I DO NOT write about all of those topics. Nor will I interview all of those ‘experts.’

FOR IMMEDIATE RELEASE

Just When You Think It Can’t Get Deadlier – Another Radical Force Joins The Assault On Targets of Opportunity in the U.S.

Greenwich, CT, November 23, 2011 – In Targets of Deception, which suspense master Robert K. Tanenbaum called “a fast-paced thriller,” we were introduced to CIA agent Jordan Sandor in a story praised by bestselling author Steve Alten as “terrific.”  Now Sandor is back in Jeffrey S. Stephens’s riveting Targets of Opportunity (Gallery Books; August 30, 2011; $24.00), playing for bigger stakes and facing deadlier challenges.

Whisked from his Manhattan townhouse to a gabled CIA safe house in Virginia, Sandor faces off with a top terrorist agent from Iran’s Revolutionary Guard. In exchange for protection from his own side, Ahmad Jaber is offering the CIA explosive information: word of a secret, unholy alliance forged among operatives in the Middle East, a ruthless South American, and Kim Jong-II’s North Korea. Jaber claims not to know specific details, only that the strike will target the heart of America.

the dog is having a snooze fest… no doubt dreaming of eating turkey…

Contrast the above turkey to this one from another PR…  I would shorten the title but the rest tells me all I need to know. The book also is NOT something that I’d read nor write about though.

 

18 stories by top romance authors celebrating

the heroic men of the Navy SEALs

 

Honor, courage, loyalty and passion combine in these suspenseful, romantic and sentimental tales about the SEALs and the women who love them.

 

Honor, duty, courage, passion . . . the men of the Navy SEALs are a special breed of hero, and in these stories by eighteen top romance authors these heroes are celebrated not only as symbols of devoted service to their country but as the kind of man every woman wants to love. They’ll rescue a damsel in distress and her lap dog, too. They’ll battle hometown dramas and international bad guys. When it comes to giving away their hearts, they’ll risk everything.

All proceeds from sales of SEAL of My Dreamsgoes to the Veterans Research Corporation, a non-profit fundraiser for veterans’ medical research.

Purchase a copy for yourself or your friend here!