One of the most important things for people who say they want to obtain publicity for their book or biz is knowing the who, what, where, when, why and how of pitching the media.
For the New Year, you might consider doing some coaching to set your New Year UP for Success.
You might learn a few things such as who are the best media contacts for YOU, when and how to approach them specifically and customized/personally, and what the benefits will do FOR YOU.
Now, I am listed as a freelance journalist on Cision (used to be Bacon’s) and every day I receive pitches from people just like you, who would like me to write about their book, product and/or service business and/or interview them. Many of the pitches, too many, even from PR companies, unfortunately miss the mark.
Here’s an example, from a CEO who has an interesting product. And her pitch was for the upcoming New Year’s EVE holiday. I bought her pitch and immediately responded to the pitch (within half an hour). Too bad she was NOT at all READY nor prepared to receive a YES, all systems are GO. She wrote back to me saying that since her staff was gone for the holidays, she would have to send me a sample of the product AFTER the New Year. Anybody see the Problem here? Instead of OVERNIGHTING the product to me, she LOST out on an opportunity to get her product written about BEFORE New Year’s Eve. No PR, no sales. If she sells her product to me via a pitch and then DOES NOT DELIVER, how does that bode for her customers and her business? Not good news.
If/when you send out press releases and/or pitches to the media, bloggers, reporters, editors and so on, BE PREPARED and READY TO GO. Otherwise, you are spinning your wheels and wasting people’s time. And busy bloggers, reporters and editors DO NOT like having their time wasted.
Call or email me if you’d like to do some PR coaching to Set UP your New Year for Success. Good reasons to Celebrate.