there are badly written press releases and there are worse than bad, here are 25 turkeys … press releases my dog would not even eat up… would not touch with a 10 foot pole… (and she will eat anything and everything)…
Here are seven reasons why these news releases fail:
- No news – totally lacking in “news” value for readers or audiences.
- Headline sucks – without a great headline, your news release is headed to the waste basket fast.
- Crammed with corporate-speak – your CEO may like his quote but if it sounds silly, it is!
- Filled with marketing-speak – a news release is not a marketing brochure.
- Poorly written, badly edited, terrible grammar – remember, you’re pitching people who write and deliver news for a living.
- Loaded with techno-babble – geek-speak reeks.
- Did I mention “no news?”
This one features a too long first sentence and the headline is blah blah blah… if you do not know what a Target of Opportunity is you are gone. This book is supposed to be Action Packed Thriller… So write the Press Release the same way, with SHORT exciting sentences, duh… Plus, this PR person sent me eight other press releases all in the same day. Don’t email blast me all of your press releases no matter the subject matter. Consider what the reporter/editor writes about. Otherwise, BIG FAT WASTE OF TIME. I’d NEVER read a book like this nor write a review of one. And the other releases range in subject matter from Uncle Al Capone to small business tips, Big Medicine and Family Court and party planning. Hello, is anybody discerning? I DO NOT write about all of those topics. Nor will I interview all of those ‘experts.’
FOR IMMEDIATE RELEASE
Just When You Think It Can’t Get Deadlier – Another Radical Force Joins The Assault On Targets of Opportunity in the U.S.
Greenwich, CT, November 23, 2011 – In Targets of Deception, which suspense master Robert K. Tanenbaum called “a fast-paced thriller,” we were introduced to CIA agent Jordan Sandor in a story praised by bestselling author Steve Alten as “terrific.” Now Sandor is back in Jeffrey S. Stephens’s riveting Targets of Opportunity (Gallery Books; August 30, 2011; $24.00), playing for bigger stakes and facing deadlier challenges.
Whisked from his Manhattan townhouse to a gabled CIA safe house in Virginia, Sandor faces off with a top terrorist agent from Iran’s Revolutionary Guard. In exchange for protection from his own side, Ahmad Jaber is offering the CIA explosive information: word of a secret, unholy alliance forged among operatives in the Middle East, a ruthless South American, and Kim Jong-II’s North Korea. Jaber claims not to know specific details, only that the strike will target the heart of America.
the dog is having a snooze fest… no doubt dreaming of eating turkey…
Contrast the above turkey to this one from another PR… I would shorten the title but the rest tells me all I need to know. The book also is NOT something that I’d read nor write about though.
18 stories by top romance authors celebrating
the heroic men of the Navy SEALs
Honor, courage, loyalty and passion combine in these suspenseful, romantic and sentimental tales about the SEALs and the women who love them.
Honor, duty, courage, passion . . . the men of the Navy SEALs are a special breed of hero, and in these stories by eighteen top romance authors these heroes are celebrated not only as symbols of devoted service to their country but as the kind of man every woman wants to love. They’ll rescue a damsel in distress and her lap dog, too. They’ll battle hometown dramas and international bad guys. When it comes to giving away their hearts, they’ll risk everything.
All proceeds from sales of SEAL of My Dreamsgoes to the Veterans Research Corporation, a non-profit fundraiser for veterans’ medical research.