Archive | May 2012

Risky business: tips to starting a biz

Millions of people say they want to start a business. Some go ahead and do it. Others are all talk and no action. Why? Starting a business after you’ve been an employee all of your life can seem very scary. Fulfilling your dream can be thrilling, exciting and seem death defying. In this economy, many people have felt that they did not have a choice. Start a business or be permanently unemployed.

Below are some tips on how to take a few baby steps and maybe even get your baby business off the ground.

Risk-Averse Entrepreneur’s Guide to Startup Success

7 steps on how to launch a business…

“If you decide to go for it and start a business, be committed to it. If you’re not passionate about what you’re trying to do, you probably won’t stick out the inevitable bumps in the road.”

http://www.entrepreneur.com/blog/223215

Benefits of business: Tax write-offs

http://www.ehow.com/list_6747730_things-taxes-starting-new-business.html

Top Five Reasons To Establish Business Credit and Separate Personal From Business Credit
Even in these tough economic times establishing business credit can increase the chances that your business will stay afloat and help you beat the odds.

http://www.smallbusinessbrief.com/articles/creditmoney/002150.html

1000 Ways to Start a Business with $1,000 or Less

18. Create a newsletter that educates others

19. Create a Social Media following on Facebook, LinkedIn, Twitter, YouTube, Tumblr, Digg, Reddit, Pinterest or elsewhere

(Note: Crucial to building a network of potential and actual customers/clients and getting the word out about your business)

45. Turn your job into a business. If you have a job now, see how you can turn your job skills into a business. If you keep the accounts accurate for your employer, you could start hiring your accounting and financial consulting services to other businesses in the area.

53. Decorate homes for the holidays. Everyone wants to have a pretty home for the holidays – lend a hand and earn some extra money doing it.

54. Decorate yards for special occasions such as birthdays and anniversaries.

55. Start a dog walker, pet sitter, pooper scooper business (Only if you love dogs!)

56. Start a Renovation Company. Are you an auto mechanic or computer geek? Then you probably have all the skills necessary to buy and sell used and renovated cars or computers.

57. Start a tutoring business! Teach another language, musical instrument, computer, cooking, chemistry, whatever you have to offer.

58. Start a massage business

59. Start an aromatherapy business

60. Start an intuitive counseling business

Note: Thanks to CeliaSue Hecht for contributing ideas #53-60. Learn more from her and email to get her E-Guide to getting cold hard cash in your wallet  

http://www.squidoo.com/1000-ways-to-start-a-business-with-1-000-or-less

How to use social media to promote your events 

http://www.slideshare.net/crainssocial/use-social-media-to-promote-your-events

If you want to learn how to create Buzz about your Book, Events, Business, give me a ring at 702-225-8206.

job creators

www.upworthy.com

If you’re sick and tired of the GOP mantra that the super rich are the “job creators”, then you’ll want to watch and SHARE this! The Nick Hanauer talk so dangerous that TED almost wouldn’t show it. Find out why and decide for yourself.

http://www.upworthy.com/breaking-you-know-that-nick-hanauer-ted-talk-you-werent-supposed-to-see-here-it-?c=la2

Creating jobs for women

Creating jobs for women and other strangers…

Job creators care so much about creating jobs …

that they’ve been hard at work, very busy pressing forward with their agenda of creating jobs for women that pay less than jobs for men… and

http://www.cnn.com/2012/03/28/living/vagina-politics/index.html

creating 1,100+ bills against birth control, abortion, contraception and women’s health care, as well as anti gay marriage…

The Republican Party, has long fought big government in favor of privatization, has turned to regulating women’s private parts and people’s sex lives…

and these bills of course have nothing to do with the economy and the taxpayers and money and the deficit and the GOP has nothing against women…the physical conservatives are very fiscal-minded you know…

http://jezebel.com/5910474/exactly-how-much-money-have-fiscal-conservatives-wasted-defending-unconstitutional-abortion-laws

so here are some of the jobs and business profits the Gray Old Pickles are creating…

HELP WANTED…

l.  Peeping toms… since they now have all of these bans and laws in TN, KS, AZ and MS, to name a few states, of course, they must be hiring folks to peep into people’s bedrooms so that everyone can rest assured that no hanky panky illegal business is going on in there

2. Spies, similar to PT’s but these folks tattletale and out gay folks who run for office (such as judges)

3. Signmakers and Truck drivers to drive around town with photos of dead fetuses (do you think that they will also create signs of dead women who died from coat hanger abortions (see 4 below)…

(we could not make this stuffup if we tried)

http://www.addictinginfo.org/2012/05/15/billboards-of-aborted-fetuses/

4. Babymakers aka sluts, if you have to resort to coat hangers for abortions, Bubba the pro-lifer is ok with you dying… coat hanger producers are expected to reap big profits gearing up to help you with your demise

http://www.addictinginfo.org/2012/05/15/mississippi/

http://thenewcivilrightsmovement.com/gop-lawmaker-applauds-coat-hanger-abortions-as-supporting-moral-values/politics/2012/05/15/39614

5. undertakers are on board

6. hiring pharmacists who will refuse to sell birth control to women

http://articles.chicagotribune.com/2012-05-15/business/sns-rt-usa-abortionkansasl1e8gffnm-20120515_1_pharmacists-peter-brownlie-abortion-opponents

7. Psychics who can feel fetal pain and who know before a pregnancy begins are in huge demand in AZ and GA

http://www.rhrealitycheck.org/article/2012/05/01/georgia-governor-signs-unclear-fetal-pain-ban-into-effect

8. Plus, folks to help you wile away the 72 hours before you can have an abortion are needed in Utah

http://www.sltrib.com/sltrib/home3/54063308-200/wait-abortion-waiting-period.html.csp

9. Someone has to misinform women about abortion and tell teens to just abstain from sex, so a legion of Virgin Informers are being trained by Santorum as we speak

http://www.huffingtonpost.com%2F2012%2F05%2F15%2Fabstinence-only-sex-educa_n_1518903.html

10. Prayer warriors to pray away the gay is a growing occupation, too

Michele Bachmann’s husband is taking applications

Just for fun…

2012 Grammy nominee Linda Chorney joins Venga and Seamus Romney to tell the true story of Seamus’s ride on the roof of Mitt’s car.

http://www.dogsagainstromney.com/2012/05/ballad-of-seamus-romney-music-video.html

any other creative and interesting new jobs that the GOP are creating that you are applying for?

perhaps people to count the hidden millions/billions tax dollars they will not pay. They also need to hire humans to watch over their extra homes and cars or do they have robots for that? how about caretakers for their lobbyists? and lest we not forget the hordes of personnel protecting the moats of their castles, underground shelters and lunar planets, getaway islands to keep them from the unwashed middle-class poor peons?

working women

Paid sick leave, affordable child care, fair pay, access to reproductive rights, and yes, even the economy, are family issues, not women’s issues.

women in the workplace… women are starting businesses because the leading ladies run smack into glass ceilings.

Tips to Maximize Your Publicity

Good advice from the Wealthy Bag Lady, Linda Hollander… 
  • Give surprising answers and new information. People love media guests who bust traditional myths and offer new insights.
  • Bring gifts for the interviewer and their team. If you have a book, this would be perfect.
  • Send a thank you right away.
  • Take a photo of you and the on-air talent
  • Put your media interviews on Social Media including YouTube.
  • Use celebrity photos, media and publicity on your web site, marketing materials, even your sponsor proposal.

Linda Hollander is the Author of  Bags to Riches and the founder of the Women’s Small Business Expo.

http://www.WealthyBagLady.com

if you would like assistance with your PR, feel free to contact me at prmatchmaker  at yahoo.com

Write a Book

Want the Best Business Card Ever?

Write a Book

Nearly every day, someone asks my advice on the best way to promote their business or themselves. I get the question at speaking engagements, at the office and, yes, sometimes at home. I don’t mind at all, because I’ve always got a good answer:

Write a book.

“A book?” some say — with obvious horror. “I’ve never written a book!”

Precisely my point. But let me back up a bit.

When I started EMSI 22 years ago, I soon realized the clients who got the attention of the media most quickly were those who’d written a book. Not just any book, mind you, but one that aligned with what they were promoting. The apple salesmen who wrote about apples were far more successful getting media coverage than those who wrote about oranges – and those who hadn’t written anything at all.

Why? Because yesterday’s business cards are today’s books. They give their authors immediate credibility, establishing them as experts in their fields. Credibility opens the door to journalists, talk show hosts, bloggers and anyone else creating content for hungry audiences. Who will they turn to as an expert source of information when a mysterious apple worm is destroying orchards? Johnny Appleseed, author of Red All Over – The Core of the Apple Industry.

There are some caveats. A poorly conceived, poorly designed, poorly written or poorly promoted book is worse than no book at all. Your book must capably and professionally represent your unique message – and you.

Not a writer? Not a problem. There are talented freelance writers and editors out there  who can help.  (Note: contact CeliaSue Hecht to discuss)…

 

 

The first step is planning, and that’s up to you whether or not you will actually do the writing.  

• Decide on your book’s main idea. The central focus will be what drives the entire project, so it must match the message you want to convey and it must excite you. If you’re bored from the get-go, you’ll likely never see your project through to the end. A great way to test ideas is by running them through these five questions:

1. What message am I enthusiastic about that I want to convey?
2. Who can benefit from it?
3. How will it help them?
4. Why am I the one bringing this idea to them?
5. How can I make my points unique and different from what has already been said on the topic?

• Pay attention to your own reactions as you test-drive your ideas. Which idea makes you smile? Which excites you creatively? Which hits the essence of what you’re about – what you enjoy, think about and create every day? It may be an idea you never even realized inspired such passion in you.

• Consider what you really want to achieve by promoting yourself or your business. Business owners obviously want to grow their business and see it flourish; some people want to build careers as speakers. But often, there’s something deeper driving us and we may not even be aware of it. Taking the time to do some soul-searching to identify your real motivation can help you clarify your message and find your book’s focus.

A real-life example: When I sat down to write Celebritize Yourself, I planned a how-to book on commonly asked publicity questions.  But, when I ran that idea through the five-question test, I had trouble with No. 5.  So, I asked myself, “What do I most enjoy about my professional life?” The answer was easy: helping people identify and value what’s unique about them and their message.  In writing a book about how to get publicity, I realized I needed to explain why everyone has an expertise that should be shared.

It’s never too late to write your book. I know it seems daunting, but remember, the first time you do anything, it’s often a challenge. Remember how hard it was wobbling down the sidewalk on your first bicycle? You may have crashed a few times, skinned your knees and bumped your head, but you got back on and kept trying.

Call on that brave 6-year-old you and start planning your book!

 

About Marsha Friedman

Marsha Friedman is a 22-year veteran of the public relations industry. She is the CEO of EMSI Public Relations (www.emsincorporated.com), a national firm that provides PR strategy and publicity services to corporations, entertainers, authors and professional firms. She also co-hosts “The News and Experts Radio Show with Alex and Marsha” on Sirius/XM Channel 131 on Saturdays at 5:00 PM EST.